MEZCAL UNIÓN

In collaboration with The Remezcla Agency, we led the visual development of Mezcal Unión’s U.S. Instagram account. Our role focused on art direction and design, crafting a graphic system that merged rustic textures, bold typography, and playful, hand-drawn illustrations — all rooted in the brand’s artisanal and rebellious spirit.

We produced a wide range of content including static posts, carousels, custom illustrations, photography, and video reels — all created in-house at our studio. The visual identity brought a raw yet modern tone to the brand’s digital voice, balancing heritage with contemporary appeal.

Though the account was live for about a year and a half, the creative direction helped establish a distinct and memorable presence in the mezcal space.